A true customer favorite, Fuji-no-Shiro offers exceptional quality and versatility, making it one of the best value-for-money matchas available. While recommended for traditional usucha (thin tea), this matcha truly excels in specialty drinks and culinary creations. Reviews praise its vibrant green color and strong, satisfying green tea flavor. It features a unique nutty umami taste with very little bitterness, especially when used in lattes or a "matcha americano." If you're looking for an affordable, do-it-all matcha that delivers on color, aroma, and taste, this is the perfect choice.